Music artists: Ways to trend without Record Label Deals
It is of general understanding that music is a universal language, be it Hip hop, Reggae, Blues, Amapiano, Traditional, Afrohouse or any genre of music you can think of. However, the business aspect of every music or video production lies in its promotion. No one would hear about your new track as an up and coming artiste if you do not have an effective marketing plan for that hot song of yours. This is the reason I have come up with cost effective ways, avenues or techniques with which you can leverage on to reach your target audience.
Music Promotion on Social MediaSo many artists in the music industry today made use of their social media profiles or even pages to directly reach their fans on a regular basis. You too can go to any popular platform (like Facebook, Twitter, Instagram, Youtube & Linkedin) and make your presence known if you have not done that already. By so doing, you create this attatchement between you and those who cherish what you are doing. When you finally record any interesting track you would like the world to listen to, you can always share them on your social media handles and let the magic happen. Depending on your page popularity (number of people who follow your updates) and how good the song you have produced, you can start getting popular already without spending any money. Although there are paid services in these platforms that can go ahead to elevate you if you have the necessary funds to run adverts.
Work on your lyrics and beat to produce good songsThere is an adage that says: a good commodity sells itself. That equally applies to sound recording. If you as an artiste successfully come out of the recording with a very interesting track that even your critics can not afford to reject, you have actually done like 40% job there is to do on marketing that particular track. One mistake with most upcoming artists is that they either engage in lyrics that their target audience need the same level of understanding with them before they can cherish their songs. Your tracks should be as simple, straight-forward and interesting as possible. Of course creativity will come in in the lyrics, it should equally come in in the beats (instrumentals)
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